The following content has been automatically translated by close 

Search Engine Bootcamp

By Expert Author: Bruce Gow | Article Abstract
Word Count: 830 words | Views: 138 view(s)
What is Search Engine Bootcamp? Search Engine Bootcamp is a one-day Search Engine Marketing seminar, designed to maximise your knowledge on a wide range of search engine marketing techniques, ranging from how to build a search engine friendly website to understanding what options are available for pay per click search advertising.

Agenda
This is the agenda for the November 2006 event, some speakers may change for the event in March, but the content will not.

Registration is between 08:15 and 08:45, a short welcome address will begin at 0845 followed by the first of four obstacle courses at 0900, so look sharp.

Obstacle Course #1

0900 - 0930 Key Topic 1 – Search Term Research, Selection and Targeting
It all starts here, building a successful search advertising campaign for both SEO & PPC begins with intelligent keywords research and selection.
John Matthews , DGM

0930 - 1000 SEO/organic Topic 1 – SEO Site Structure
Discover what it takes to build SEO friendly sites (retrospectively covered also) to improve page rank and link flux, includes overview of Whitehat SEO do's and don'ts.
Aidan Beanland, Yahoo!7

1000 - 1030 PPC topic 1 – Broad match + other PPC targeting options?
Broaden you keyword inventory and you'll quickly capture more referrals, this session will teach you how to build, monitor and safeguard against picking unqualified search terms + we will look at other targeting options like day parting and more…
Andy Jamison, FirstClick Consulting

1000 - 1030 Advanced SEO - Web Site Accessibility
Web accessibility is an important issue & one that is too often ignored, having a site that can be used with a Braille reader or speech synthesizer means in most cases you have also built a site that will be easily indexed by search engines, learn how to make your site more accessible.
Chris Dimmock, Cogentis

1030 - 1045 Question Time, open session with speakers from all three sessions1045 - 1100 Morning tea

Obstacle Course #2

1100 - 1130 Key Topic 2 – Creative Management
Relevance doesn't stop with a search term. good ad copy and titles and descriptions in your site can mean the difference between a high or low click through rate.
Simon Dunwoody, The Found Agency

1130 - 1200 SEO/organic Topic 2 – SEO Content
Learn the key elements of online writing, keyword selection and use and internal linking strategies.
Amye Saunders and Rupali Shah, 24/7 Real Media

1200 - 1230 PPC topic 2 – PPC Management Tools
Overview of the wide range of tools that are available for bidding on and managing paid search.
Barry Smyth, Search Strategies

1200 - 1230 - Advanced SEO - Optimising for Flash & CMS
Optimising for flash, learn the pitfalls and solutions of dynamic and database driven websites + working with content management systems.
John Bolakis, SEO Australia

1230 - 1245 Question Time, open session with speakers from all three sessions

1245 - 1345 Lunch


Bruce Gow - Search Engine Guy

Obstacle Course #3

1345 - 1415 Key Topic 3 - Landing pages
You've research keywords, added them into your site, written some killer ad copy and started a PPC account, know what do you do? This sessions covers landing page building and optimisation.
Monte Huebsch, Aussieweb

1415 - 1445 SEO/organic Topic 3 – Link Building
Link building is fast becoming one of the best ways to promote your site, find out how to master the basics & get you linking strategy up & running, great overview here.
Jeremy Bolt, Bruce Clay

1445 - 1515 PPC topic 3 - Local Search
Why is local search important? Find out who the players are and what benefits your business can get from being included in the Local Index's.
Peter Crowe, Life Events Media

1445 - 1515 Advanced SEO - Advanced Search Copy Writing & Article PR
You can use Article PR as a way of increasing your traffic from search engines by increasing your ranking. It's a completely legal form of Search Engine Optimization (SEO), favoured by Google.
Bruce Gow, Search Engine Guy

1515 - 1530 Question Time, open session with speakers from all three sessions

1530 - 1545 Afternoon tea

Obstacle Course #4

1545 - 1615 Key Topic 4 - The Tools
An overview of all the tools available today to help you with a wide variety of issues, particularly, post click conversion analytics and tracking your sites SEO performance.
Rod Jacka, Panalysis

1615 - 1645 SEO topic 4 – Live Interactive SEO Clinic
One lucky recruit will have their serial number drawn and will have a site of their choice analysed for search engine friendliness.
Guy Wayland and Michael Motherwell, WMS Consulting

1645 - 1730 The Speakers Forum
Open Q&A session with all our speakers from today + four special guests from the Search Industry.

1730 - 1830 Networking Drinks

About Search Strategies

Search Strategies is Australia's only company dedicated to Search Marketing Seminars, Search Marketing Conferences, Search Marketing Education & Search Marketing Workshops.

They are in the process of building a new system that will allow search buyers & search services sellers to connect with each other.

Search Strategies owner - Barry Smyth - is also a very proud member of SEMPO, the Search Engine Marketing Professionals Organisation.

To learn more about what they do please feel free in contacting us on +612-8004-0891 or visit http://www.searchengine-guy.com.au for more information
Bruce Gow

About the Author/Author Bio

Bruce Gow is a presenter at Search Engine Bootcamp seminars in Australia. He presents sessions on article submission and link building. Visit his site at http://www.searchengine-guy.com.au/seo/search-engine-bootcamp.html or at http://www.searchengine-guy.com.au/links/reciprocal-links.html (PR 5) to add your URL to his directory.

Article Source: http://www.ja.articlesphere.com/Article/Search-Engine-Bootcamp/63985

Article Submitted: 2006-12-22 | This Article has been viewed 138 times.
Related Videos

 

Related Articles

 
 

Listed below are more articles related to the above article from the "SE Optimization" article category.

People interested in the above article "Search Engine Bootcamp" are also interested in the related articles listed below:

 

Get More Presence On Your Business With VSEO

Internet Video Marketing or what is commonly known as Video Search Engine Optimization (VSEO) has dominated the net these days. A lot of us love to watch videos which are most likely to seep into our minds over what we merely see on print advertisement.

3 Sources of Back Links Left on The Table by 87 percent of Online Marketers

Drop the traditional link building techniques and boost your site's current link network with three, underestimated back link sources. Of course, clasic off page optimization might provide results but many find themselves stuck after obsesively using article submissions, directory submission and making blatant comments on related blogs that visitors don't read, not to mention click on.

SEO Companies Selling A Range Of Products

The online SEO firms are selling some custom products and packages which could be beneficial to the sites status over the net and it is essential choosing the best services that would positively influence the websites performances on the net.

Is Your Search Engine Optimization Company Right for You?

Search engine optimization is something that every business owner with an online presence needs to incorporate into their business plan. Fortunately, you don't have to learn SEO yourself, since there are many companies that offer organic search engine optimization, but that doesn't mean you should just hire the first firm you come across.

Older Links For More Effective SEO Outcomes

The age of links is an important matter to consider always because this is one of the factors affecting the websites rankings over the net and on the search engines. The older links can add more values to their recipients and no wonder nearly all of the top Google ranking portals are powered by a lot of such online listings which have remained unaltered online for a long time.

Establish a Baseline

Today competition in each and every field is booming, same way it's very difficult to stay on internet for business. SEO techniques help in growing your business on internet, without SEO techniques, it's very difficult to get stand on internet world.

Building Links As An Essential SEO Element

Links are very important to establish over the net because both search engines and people are accustomed to seeing these internet connectors and bridges taking them to newer pages and regardless of the websites activity ranges or business niches, one thing is significant and that is building links for them to increase their online success chances.
 
Article Directory Home All Categories Internet And E-Business SE Optimization
 
 

Can't find what you're looking for? Try Google Search!
 
Copyright © 2005 - by Larry Lim, Singapore - Article Search Engine Directory at ArticleSphere.com™
All Rights Reserved Worldwide. All Trademarks and Servicemarks are the property of the respective owners.